Coopers - ‘Pull a stunner’
For the lead up to New Year’s Eve, Coopers Brewery had purchased a bunch of billboards across metropolitan Sydney, Melbourne and Brisbane. We were asked to create a campaign that went beyond the typical ‘Happy New Beer’ style messages of the past and would instead engage the type of young, socially active audience who would be out and about that night.
People’s Choice Credit Union - ‘Western Bulldogs doghouse’
People’s Choice Credit Union had been looking to leverage their sponsorship of the Western Bulldogs to promote their home loans in Victoria. When I heard that the Dogs had just got themselves a new mascot; a young bulldog named Ceaser, I pounced on the opportunity.
MAC - ‘All we want for Christmas’
Sometimes it’s the simplest of ideas that can be the most engaging. For the Motor Accident Commission’s annual Christmas activation we asked members of the public what they wanted most for Christmas and they willingly obliged by writing heartfelt messages for family and friends to stay safe on the road.
